sports

Virat Kohli Dislodges Shah Rukh Khan As Most Valuable Celebrity

Indian cricket captain Virat Kohli isn't just the most valuable player going around in world cricket, he's also India's most valuable brand with a celebrity value of $143 million.

Kohli has dethroned Bollywood superstar Shah Rukh Khan, who held the title of the country's most valuable celebrity brand from 2014, according to a report by corporate advisers Duff & Phelps.

Kohli, along with Deepika Padukone and Ranveer Singh, has led the ascent of millennials to the top of the rankings. Former captain Mahendra Singh Dhoni slipped from 9th place last year to 13th this year.

This year saw PV Sindhu make an entry at 15, the first time a female sportsperson has made it to the top 15.

"For the first time since 2014, Shah Rukh Khan has slipped from the top ranking and has been replaced by Virat Kohli.

Kohli is now the first choice of brands to engage and attract consumers, fuelled by his extraordinary on field performances and off-field charisma," said Varun Gupta, Duff & Phelps MD and regional leader, India, Japan and Southeast Asia.

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