Stream Management
Course Type PG Diploma
Duration 1 Years

One of the key areas in business is ‘Sales & Marketing’. Now ‘sales’ is a vast subject and it has its nuances depending on the type of organization and the kind of products or services that need to be sold. There are also multiple channels for sales adopted by various industries. The target customer also plays an important role in the method adopted for sales. This program aims to provide the candidate an end to end understanding of the ‘Sales & Marketing’ process and the skills required becoming an effective sales & Marketing professional. This program shall be work integrated and will enable the participant to develop his/her sales & Marketing skills in specific industry domains using multiple channels. Specific inputs related to specific industry/sector, products & services shall also be provided before commencing the on the job training.


• Any Graduate.
• Working professional from sales & marketing function.

Course Structure:

The Diploma in Sales Management will be conducted over a period of one year and will cover 20 credits of classroom training and 20 credits of on the job training.


This is a work integrated course, so all students who are not already working shall be placed with industry sales & Marketing teams for a minimum of 4 months in the year. Most students end up getting an internship for the full year. Some have even been absorbed by the company on permanent rolls after the completion of the course.


Students will be assessed on project work and a written examination that will be conducted at the end of each semester.


The diploma shall consist of five courses of which three core courses shall cover the generic sales subject & digital marketing in the first semester. The remaining two courses in the second semester shall cover Advertisement & Branding.